What Vloggers Can Learn From Traditional Bloggers
Vlogging is the natural evolution of blogging, with access to video recording technology and the popularity of YouTube making it the 21st century method of getting your views across.
However, just because Vlogging has evolved from blogging it doesn’t mean that it can’t learn from the discipline that gave birth to it. Below I’ve explained how your Vlog can learn from traditional blogs and how you can use these lessons to make a living from your Vlogging.
Recommended reading: Earning Money Vlogging on YouTube: How to Make it in 2018
Express yourself by using YOUR unique voice
Aaron Lee is a Malaysian blogger and social media whose blog, Ask Aaron Lee, has over 60,000 readers. He’s featured in some of the biggest online publications on the planet, including:
- The Huffington Post
What can you learn from Aaron? He explains that the most important thing is to be yourself and that means Vlogging with your own unique voice. As Aaron explains: “When I started blogging, I had the opportunity to learn from experienced and successful bloggers in the industry. One of the best lessons I’ve learned from them is to simply be me. I didn’t have to be too “professional” or use “big words” to impress others. I had to simply be me.”
Know your audience but create content for yourself
To have a successful Vlog you need to have an audience and means producing content that’s in tune with your audience’s needs. However, while you know what your audience want from you, you have to write for yourself before you Vlog for anyone else.
Create content that you believe in and enjoy is how the most successful bloggers have made a living from their content.
Adii Pienaar co-founded WooThemes/WooCommerce and is an authority on the importance of good content. His advice is that you must: “Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.”
Creating consistent and regular content matters
If you want to increase the traffic your Vlog gets then there’s one thing you can do which will guarantee you to get more visitors: create consistent and regular content.
A study carried out by Hubspot, one of the the biggest marketing software companies on the planet, showed that if you Vlog regularly you will have 10 times the number of visitors that if you Vlog once a month. Check out the screenshot below to see the results…
Neil Patel is one of the best-known bloggers in content marketing and he is evidence of the value of producing consistent and regular content. As Neil explains: “Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.”
Don’t underestimate the importance of a content calendar
A content calendar is a document on which you plan and map out the content that is going to feature on your Vlog. It looks as far into the future as possible and ticks off a range of important topics and events.
Content calendars have long been employed by successful marketers and bloggers to get their content to their audience quicker than their rivals. This is one of the most valuable lessons your Vlog can take from traditional bloggers because it lets you make the most of your time.
Think about what topics and events are relevant to your Vlog’s niche. Once you’ve done this, use content calendar templates, tools, and software to help you plan out your calendar as efficiently and effectively as possible.
Crackerjack Marketing has a free template that you can use to create your content calendar, making it ideal if you are just starting out your Vlog. Basecamp is an enormously popular project management tool which you can use to create your content calendar. However, Basecamp is not free. This means Basecamp is more suited to experienced Vloggers who really want to monetize their Vlog.
How to monetize your Vlog and brand
Your Vlog is more than just your voice. Your Vlog is your brand and if you want to make a living from Vlogging then you have to monetize your brand.
Perez Hilton is one of the most notorious bloggers in the world. He’s courted controversy with some of the biggest celebrities on the planet and is no stranger to a scandal. But he’s also one of the most successful bloggers around, as you can see below:
- $575,000 – Perez Hilton’s estimated monthly revenue
- 14,500,000 – Estimated monthly unique visitors to Perez Hilton’s blog
In order to monetize his brand and earn more than half a million dollars a month, Perez Hilton has set up an online store to sell his merchandize. If you want to earn a living from your Vlog then you should learn from Perez and build your own online store. If the success of Perez Hilton isn’t reason enough for your to monetize your Vlog brand then consider PewDiePie too.
- $12 million – PewDiePie’s earnings in 2017
- 64,231,129 – Subscribers to PewDiePie’s YouTube channel
Along with having over 10 billion views, giving him the chance to make money from advertising, PewDiePie has created his own online store to sell his branded swag. So, if you want to be a really successful Vlogger then you need to monetize your Vlog and brand.
Vlogging has taken the voice of traditional blogging and given it a real, live human element. However, while Vlogging is a natural evolution of blogging, there’s still plenty your Vlog can learn from traditional bloggers.
So out the lessons of this article into practice and your Vlog might one day help you to earn hundreds of thousand, or even millions, of dollars a month like the most successful Vloggers and traditional bloggers.